Packaging for Ready-to-Wear: Clothing Packaging Tips
Special packaging solutions for the ready-to-wear industry. Increase your sales with garment bags, hanger boxes, branded packaging, and e-commerce packaging strategies.
Apparel Packaging: First Impression is Everything
In the fashion and apparel industry, packaging is an integral part of the product. For textile companies in Istanbul Osmanbey, Laleli, Merter, and Bağcılar, selecting the right packaging enhances brand value and enriches the customer experience.
📊 Research: 72% of consumers perceive a brand as premium and the likelihood of repeat purchase increases by 64% when encountering luxury packaging upon opening the product.
👗 Types of Apparel Packaging
1. Plastic Clothing Bags
The most common and economical solution:
| Bag Type | Material | Usage Area | Price (1000 pieces) |
|---|---|---|---|
| Transparent LDPE Bag | LDPE (30-50 microns) | In-store, stock | 180-350 TL |
| Adhesive Strip Bag | OPP/CPP | E-commerce, delivery | 250-450 TL |
| Hanging Hole Bag | LDPE/HDPE | Store display | 200-400 TL |
| Branded Bag | LDPE (custom print) | Corporate identity | 800-1,500 TL |
| Biodegradable Bag | PLA/Corn starch | Eco-friendly stores | 1,200-2,000 TL |
2. Paper Clothing Bags
Preferred by premium brands:
- Kraft Paper Bag: Natural, eco-friendly, 300-600 TL (1000 pieces)
- Bristol Cardboard Bag: Matte/glossy, luxurious feel, 500-1,200 TL
- Velvet Handled Bag: Boutique stores, 1,500-3,000 TL
- Rope Handled Bag: Mid-range segment, 400-800 TL
3. Cardboard Boxes (Shirt/Suit)
| Box Type | Size | Usage | Price/Unit |
|---|---|---|---|
| Shirt Box | 25x35x5 cm | Shirt, blouse | 3-8 TL |
| Suit Box | 40x60x10 cm | Jacket, suit | 12-25 TL |
| Shoe Box | 30x20x12 cm | Shoes | 4-10 TL |
| Jewelry Box | 8x8x4 cm | Accessory | 2-6 TL |
🎨 Brand Packaging Design
Logo and Printing Options
Make your packaging an extension of your brand:
- Flexo Printing: Economical for large volumes (minimum 5,000 pieces)
- Offset Printing: High quality, detailed designs (minimum 1,000 pieces)
- Screen Printing: Luxurious touch, vibrant colors (minimum 500 pieces)
- Digital Printing: Small batches, quick production (minimum 100 pieces)
Color Psychology
| Color | Perception | Appropriate Brand Type |
|---|---|---|
| Black | Luxury, chic, sophisticated | Premium, haute couture |
| White | Clean, minimal, modern | Sportswear, minimalist |
| Gold/Yellow | Value, prestige | Luxury brands |
| Green | Natural, eco-friendly | Sustainable fashion |
| Red | Energy, passion | Youthful, dynamic brands |
📦 Clothing Packaging for E-Commerce
Shipping Durability
Product safety is critical in online sales:
- Inner Packaging: Transparent LDPE bag (moisture protection)
- Outer Packaging: Kraft postal box or bubble mailer
- Filling Material: Paper or air cushion (prevents crushing)
- Label: Invoice, shipping label, return instructions
Shipping Packaging Cost (Example)
Scenario: Daily delivery of 100 t-shirts (Istanbul e-commerce)
| Material | Quantity | Unit Price | Total |
|---|---|---|---|
| Adhesive Bag (25x35) | 100 | 0.35 TL | 35 TL |
| Kraft Postal Box E5 | 100 | 1.80 TL | 180 TL |
| Paper Filling | 100 | 0.20 TL | 20 TL |
| Tape and Label | 100 | 0.15 TL | 15 TL |
| Thank You Card | 100 | 0.50 TL | 50 TL |
| DAILY TOTAL | 300 TL | ||
| MONTHLY TOTAL (25 business days) | 7,500 TL | ||
💎 Premium Unboxing Experience
Luxury Brand
Categories
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